Assumed audience

  • Reading level: general adult.
  • Background: no math required.
  • Goal: understand information as a measure of uncertainty.

The core idea

Information is what reduces uncertainty. If you already know the outcome, you learn nothing new. If you are surprised, you gained information.

A simple example

  • If a coin is fair, a flip gives you one bit of information.
  • If a coin always lands heads, a flip gives you zero bits of information.

Why this matters

Information theory is a way to measure how much we learn from messages, data, or observations.